AI chatbot solutions are unmissable on most websites today. After they greet users with a welcoming message, they proceed to perform a wide range of complex operations at lightning speeds. There are many reasons why a growing number of companies are adopting these social software applications. Let’s take a look at what they are in detail.

What is a chatbot?

Before we jump into the reasons for the growing popularity of chatbots, let’s understand what they are.

Chatbots are software solutions that can autonomously interact with users via websites, messaging applications, and more. It is possible for them to communicate with humans in real-time because they use Artificial Intelligence (AI) and Natural Language Processing (NLP).

Cuts costs

Chatbots allow companies to significantly minimize operational costs. These applications can perform what a hundred customer support executives do within just a few seconds. Unlike employees, companies don’t require multiple chatbots. With just one, it can autonomously answer thousands of questions at an incredible pace and with excellent accuracy.

Drives up sales

AI-enabled chatbots are great at analyzing the intent of users. The applications can track user behavior and respond accordingly besides just welcoming website visitors and answering their questions. For example, chatbots are capable of suggesting to users products that are relevant to the items they frequently browse. This helps nurture leads and eventually results in sales conversions.

Provides insights

With every conversation that chatbots have with users, the applications extract and store key analytics data. It gives companies a complete picture of what users are looking for most frequently, what issues they are facing, and more. Using this data, organizations can optimize their services and web pages to suit user requirements.

Customizable

AI chatbot solutions are customizable. The questions they ask and the answers they provide can be configured. This way, companies have full control over how their chatbots interact with customers. The chatbots can also be programmed to hand over conversations to a human customer representative should it be required.

Summing up

Companies that haven’t adopted chatbots fall behind their competitors. Installing a chatbot on your company’s website or other communication channels nurtures high-quality leads and results in higher sales conversions. At SmartPoint, we offer top-notch chatbot development services. Contact us for a demo of our highly-acclaimed social application called SmartBot. Get in touch with us today.