Launching an extraordinary smartphone application into the market yields many fruits. It makes it easy for your customers to purchase products and hire services. And most importantly, it boosts your profit margins. These benefits are the result of a sound app development strategy. However, more often than not, there are a few common mobile app development mistakes that stifle returns on investment. We’ll walk you through each of them.

Out of scope apps

Smartphone apps address the painpoints of customers. They give users a convenient way to interact with your products and services. Unique app functionalities are a major plus. They drive more app downloads and usage. On the flip side if your app is too unique, and doesn’t have a clear purpose, there is a high chance it won’t fare well in the market.

Restricted optimization

There are two major mobile Operating Systems – Android and iOS. Whether you choose iOS or Android app development, you must make sure that your app is optimized for all screen sizes. When you optimize your app only for a specific screen size, for example a 5 inch screen, it won’t load up properly if it is opened on a 6 inch screen.

Lengthy learning curve

Top ranking smartphone applications have great functionalities. When it comes to using them, it is immensely easy. This is a major factor for why they are popular. On the contrary, apps that sport ground breaking features but are difficult to use witness only a handful of users.

Inadequate testing

After all the hardwork you put into developing the app, it is crucial to test how your app performs. Simulate the app in various live environments. It will reveal what aspects of the app are functioning properly and what components are failing. Then you can fix the issues before launching it in the market. Rushing the test phase of mobile app development will result in glitch and bug-prone apps.

Shoddy security

The security systems of your app can determine how it will perform in the app stores. If your app requires sensitive information from customers such as personal contact details, then you must implement a security layer that safeguards such information. Skimping on this valuable requirement leaves your app vulnerable to cyberattacks.

Summing up

So when you’re ready to develop a mobile app for your business, remember to avoid the above mentioned mistakes. At SmartPoint, we create extraordinary smartphone apps with powerful features. We make them easy-to-use, secure and we ensure they are well optimized for all devices and Operating Systems. Looking to launch a stellar mobile app? Hire our expert mobile app development services today.